How To Build A Profitable Business Online

Building Your Online Empire

by Nancy

If you’re looking to build an online business, but feeling a little overwhelmed by all the things you need to do, I’d like to help you prioritize the activities you do each day, week, and in the months ahead.  Staying focused on what you need to do versus what you want to do can be one of the hardest things you do.

First, you need a “voice”.  What I mean by that is you need a place where your voice is heard – a place where you can be yourself, speak your mind and grow a following of people that relate to you in a personal way.  The best way to do that is through your own blog.  Your blog is your “command central”.  Everything you do online should point back to your blog.  It is where people can get to know you; who you are, what you’re all about, your passions, your beliefs, and your struggles.

Before you push back and say, “but I’m not a writer!”, the fact of the matter is, you don’t have to be.  Your blog can use many forms of communication.  You can use video, if that’s more comfortable for you.  For me, I use a combination of video and written content.  I have time set aside each week to create blog posts for the week, and then I simply schedule them when I want to post them.

The best platform for blogging is WordPress.  It is very easy to set up and learn.  In the near future, I will be putting together a complete step-by-step course that will walk you through the entire process of setting up a blog using WordPress.

The next thing to consider is Social Media for building your online business.  Where are your customers?  Are they on Facebook?  LinkedIn? Twitter?  YouTube? Pinterest? Instagram?  Pick the best 2 or 3 to start with and add others as you have time to do so.  One of the best places to grow your following is on Facebook.  It’s really quite easy to do, if you know exactly what activities you should be doing.  It is very easy to become distracted by all the posts on Facebook, so pay close attention to the steps I’m going to share with you here.

First, don’t bother building a Fan Page for your business.  I know, every other “guru” out there will tell you that you need a Facebook Fan Page for your business, and that used to be true a year or two ago.  Not so much any more.  Most of your fans won’t even see your posts, so it is a waste of your time and effort.

Instead, build a closed Facebook group, where your followers can interact with you.  Start by searching for groups in your niche and join about 10 per day.  If your niche is fitness, for example, find groups that are focused on fitness.  Be sure to like, comment and contribute to those groups.  NEVER post your links in those groups.  The point here is to get your name out there.  Let them see you contributing in helpful and meaningful ways.  They will seek you out and request friendship.  Make sure your personal Facebook page is set to “Public”.

Add a link to your Facebook group on your personal page, so when people click your name to find out more about you, they can easily find your Facebook group and request to join.  You’ll need to figure out specific questions to ask to “qualify” them when they request to join.  You can ask for things like their email address, why they want to join your group, what they will contribute, or if they agree to follow your rules.

If you’re diligent in your daily activities as outlined above, you’ll quickly grow your Facebook group to several thousand people in a very short period of time.  In your own group, you can post your links and guide the group in the direction you want them to go – in other words, to buy your stuff.

Be interactive in your group.  When someone posts, like their post, comment, and give accolades to those that are doing what you want them to do.  People love to be recognized for their work, so make your group a place where they can be recognized for their achievements.  Be sure to post a special welcome to newcomers to the group on a weekly basis.  That will make them feel like a valued part of the group (which they are!).

My last piece of advice to you – avoid “shiny objects” to stay focused.  Simply following the plan as outlined above will get you much farther in your business than the latest piece of software that makes it seem like you can build a push button instant business online.  The fact of the matter is, there is no push button business.  There is no shortcut to doing the work you need to do.  Stay focused on doing the things that will build your business.  You’ll save all kinds of money by doing so, and will build a sustainable, profitable business faster than if you get distracted and derailed by following those shiny objects.

I’ve learned that lesson the hard way.  I’m now a member of a group of entrepreneurs that helps me stay focused and on-task.  If you’d like to learn more of what I’ve been teaching you about, I’d like to invite you to join us.  It’s been the best decision I’ve made this year!  Check it out here.


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